Getting Started with Pearl Diver
Welcome to the exciting world of Pearl Diver, an advanced website visitor tracking tool designed to help you see who’s behind the clicks on your website and how to connect with them, and make informed decisions. This guide will help you get started with Pearl Diver and take advantage of its powerful features.
What is Pearl Diver?
Pearl Diver specializes in providing valuable opportunities for your Sales and Marketing team to grow their flow of deals. In an ever-evolving sales landscape, we recognize the importance of accessing the right opportunities, at the right time, to drive revenue growth.
Getting Started
1. Installation
Before you can dive into your data with Pearl Diver, you need to set it up. You should have been sent a tracking script that will need to be added to your website for data to start being collected.
By properly implementing your unique Pearl Diver tracking script into your website, you can monitor visitor activity, analyze collected data for this visitor, and refine your marketing strategies based on these findings.
Learn more about how to add your tracking script to your website by CLICKING HERE.
2. Exploring Your Data
PLEASE CLICK HERE for a quick video walkthrough for navigating and using your Pearl Diver Flow's dashboard and setting up an Audience. It's super straightforward to navigate.
Use Pearl Diver's suite of tools to start exploring:
Data Viewer: Get an overview of your dataset, inspect attributes identified and understand your customer base better
Audience Filters: Apply filters using our Audience Filters Features to focus on subsets of your data for more detailed analysis. You can configure these filters to perform targeted actions such as connecting these segments to upload automatically via zapier integration, or exporting a specific subset of individuals to perform targeted marketing actions.
Multiple Audience Filters: Utilizing audiences to really breakdown your data can help you summarize and uncover hidden patterns.
CLICK HERE for details on creating an Audience Filter
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