Configure your HubSpot Integration with Pearl Diver

Configure your HubSpot Integration with Pearl Diver

By integrating Pearl Diver with HubSpot, businesses can leverage Pearl Diver’s lead intelligence to automatically enrich HubSpot contact profiles with detailed data insights. This allows sales and marketing teams to better segment their leads, prioritize high-value prospects, and create highly personalized outreach based on behavior and intent data, driving more effective engagement and improving conversion rates.

Prerequisites

Before you start configuring, make sure you have the following:
  1. A  HubSpot account and valid login credentials
  2. Ensure at least one Pearl Diver audience is created: Ensure you have created the audience filter for the data you would like to send through the HubSpot integration, and this audience has the destination 'HubSpot' selected

Step 1: Enable HubSpot Integration

  1. Go to your Dashboard: Log in to your Pearl Diver account and navigate to the Dashboard.
  2. Under Destinations, select the HubSpot option
  3. Click the "Enable" button: This will initiate the process to set up the integration.

  1. Click “Authorize”: A prompt will appear to authorize the integration. 

Step 2. Authorize HubSpot Integration

  1. A new window will open where you can authorize the HubSpot integration.
⚠️ Important Notes: As this integration is new, the connection has not been published. You will see the below alert message to inform you of this. To continue the integration process, please click 'Continue'



The Pearl Diver integration asks permission to access the following scopes in HubSpot. This is so that the integration can create a Pearl Diver list to create and update HubSpot profiles against. The integration will never delete contacts.
  1. Manage and view your CRM data (crm.objects.contacts.read crm.objects.contacts.write): This permission is required to create and update profiles in HubSpot
  2. Basic HubSpot account information (oauth): This permission is required by HubSpot for the authorization 

What Data Fields from Pearl Diver are default mapped with HubSpot

Default fields will be automatically mapped in HubSpot. Please note, all other Pearl Diver data fields will require custom mapping. which requires development assistance at this stage.  Please reach out to our support team via support@blackpearl.com for more information.

Pearl Diver
HubSpot
First name
First name
Last name
Last name
Email address
Email address
Phone*
Phone
Address**
Address
Gender
Gender
Job title
Job title
Personal LinkedIn
LinkedIn URL
Mobile
Mobile
Company domain
Website URL
Industry
Industry
Company name
Company
Company revenue
Annual revenue

Lifecycle stage = Lead

Record source = Integration
*first non-empty of company, personal, mobile, direct phone numbers respectively 
**first non-empty of personal, company, professional addresses respectively

How the Pearl Diver data will be displayed in HubSpot's interface?

1. Click CRM >> Contacts


2. View all contacts synced from the Pearl Diver application





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