Template Report Overview

Template Report Overview

The Template analytics report is where you can review clicks, click-thru rate, and click to open rate of the specific template you are reviewing. 

You can access the report via Templates -> selecting the desired report -> See Report



Below is an example of what the report looks like:


What do these numbers tell me?

Emails sent - Total email sent with this template applied.

Unique clicks - The number of times a single recipient clicked at least one element in your email

Total clicks - The sum of all clicks recorded from banners, social icons and email body.

Average CTR - In internet marketing, CTR stands for click-thru rate: a metric that measures the number of clicks from your emails by your total sent.

Average CTOR - In internet marketing, CTOR stands for click to open rate: a metric that measures the number of clicks from your emails divided by your total opens.

Please note - analytics will only populate for Templates that have been used within the last 30 days.  


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