Understanding your Pearl Diver data

Understanding your Pearl Diver data

Understanding your data 

Recent statistics reveal a stark reality: between 50-75% of site visits are bots. Consequently, the actual number of identified visitors amounts to only 20-25% of your Google Analytics report. 


*Google Analytics filters known bots from the International Spiders and Bots List
Source: https://www.imperva.com/resources/reports/2023-Imperva-Bad-Bot-Report.pdf

Classifying your identified website visitors 

  1. Pearls 
    Pearls represent businesses you've previously emailed and who have visited your website. They consist of familiar contacts who are highly receptive to direct communication via call or email. 

  2. High ICP + High Visit 
    These visitors align closely with your ideal customer profile (ICP) and demonstrate high engagement through multiple site visits. We recommend that seasoned networkers directly engage with these opportunities, while those less experienced may leverage marketing automation. They represent prime candidates for driving successful paid marketing campaigns. 

  3. High ICP + Low Visit 
    These visitors fit your ICP but require additional touchpoints before direct contact. Employ passive drip email marketing to encourage repeat visits. They represent optimal targets for driving successful paid marketing campaigns. 

  4. Low Visit 
    Utilize these visitors to generate "negative lists" for paid marketing campaigns. Additionally, they can be effectively targeted through cost-efficient strategies like email newsletters for passive marketing. 
For more information on identifying your ideal customer profile (ICP) check out our post on  'Why you need an Ideal Customer Profile (ICP) and how to get it with Pearl Diver'

Building Your Audiences

Start segmenting your audiences by the various visitor types so you can implement targeted marketing strategies. 

Setting Up Pearls 

Let us handle the setup for you! It's a quick 10-minute process, and best of all, it won't cost you a thing. Schedule a hassle-free appointment with us here. 

 

Creating ICP Audiences 

  1. Create an Audience 
    Navigate to the left-hand menu and select "Audiences." Look for the "Create Audience" option. 

  2. Name Your Audience 
    Utilize the visitor types to label your audiences: High ICP + High Visit, High ICP + Low Visit, and Low ICP.

  3. Define Your Audience 
    Specify your audience criteria using filter inputs. 
    1. High ICP + High Visit: Set filters based on your Ideal Customer Profile (ICP) along with a “Visit Count” greater than 3. 
    2. High ICP + Low Visit: Configure filters according to your ICP along with a “Visit Count” less than 3. 
    3. Low ICP: Establish filters that are contrary to your ICP criteria. 

  4. Save and Finish 
    Click the 'Create Audience' button to finalize the process. 

Get Started 

Login to your Pearl Diver account and start selling to the best and growing the rest! 
Please reach out to support@blackpearl.com for more assistance.