Template Report Overview
The Template analytics report is where you can review clicks, click-thru rate, and click to open rate of the specific template you are reviewing.
You can access the report via Templates -> selecting the desired report -> See Report
Below is an example of what the report looks like:
Emails sent - Total email sent with this template applied.
Unique clicks - The number of times a single recipient clicked at least one element in your email
Total clicks - The sum of all clicks recorded from banners, social icons and email body.
Average CTR - In internet marketing, CTR stands for click-thru rate: a metric that measures the number of clicks from your emails by your total sent.
Average CTOR - In internet marketing, CTOR stands for click to open rate: a metric that measures the number of clicks from your emails divided by your total opens.
Please note - analytics will only populate for Templates that have been used within the last 30 days. 